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Brits Waste Two Thirds Of Their Battery Power

One in three alkaline batteries discarded with up to 67% power left inside

James Cracknell & Duracell Team Up To Motivate People

He’s rowed The Atlantic, cycled across The Arctic, ran an ultramarathon across the Sahara Desert (not to mention winning two Olympic Gold Medals) – and now, endurance athlete James Cracknell has teamed up with Duracell, the longest lasting alkaline battery to help inspire and empower people to follow his lead and achieve their own lifelong goals.

Everything You Want To Know About Duracell

Duracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. On average 63 Duracell products are sold every second, and Duracell is the number one brand recommended by the world’s largest manufacturers.

Rugby World Cup Measured By Duracell #POWERCHECK™

Official Rugby World Cup 2015 Tournament Provider, Duracell, today launches a new objective measure of power and endurance to help fans to understand more about teams, players and key moments at the 2015 Rugby World Cup.

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